For Consumer -
Our brands excel because they arise out of real consumer needs. We follow fresh insights to determine category voids, then we lay the foundation for new brand opportunities.
Every product we create answers the call of a well-oiled consumer ecosystem backed by proven marketing strategies that generate desirability, affinity and growth.
We only invest in companies with the potential to achieve a $100M terminal within their first five years business.
Driven by curiosity and a passion for innovation, we examine consumer behaviors and manipulate trends to launch ground-breaking brands.