A new era of care

In 2018, co-founders Marius Ronnov and Jeffrey Lee discovered that many people were struggling to care for themselves, even with the constant stream of “innovative” products in the market. With expertise in technology and consumer behaviour, Marius and Jeffrey decided to start Cubert, a collection of care brands that would help people achieve health and happiness.

FitTrack was our first brand, changing how 500K people care for themselves and setting the stage to build care brands in other categories. Through this launch we built an established organizational structure with capabilities in product development, brand marketing, performance media and software development.

Our strengths
Technology has made care too complicated. That’s why we build care brands that make care simple again.
1. Consumer focused innovation
Our product development process is designed to collect continuous feedback from experts and customers that helps us improve our products in real time.
2. Playground mindset
Learning, testing and improving are key to innovation. Data is at the core of everything we do, helping us gain insights to optimize and explore new avenues for growth.
3. High growth impact
We aim to establish our brands within a one-year timeframe with a large customer base and expand quickly to new market and product opportunities.
OUR VISION: EMPOWER 120M PEOPLE TO ACHIEVE HEALTH AND HAPPINESS
Leading the way in care

CO-FOUNDER & CEO
MARIUS RONNOV

A digital leader with extensive experience in consumer product marketing, e-commerce and agile software development, Marius has worked at tech giants such as Google and Shutterstock. His comprehensive knowledge of user behaviour and broad technical skill set are key in developing long-term strategies for growth.

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CO-FOUNDER & CSO
JEFFREY LEE

With a passion for founding brands, Jeff is a self-made direct-to-consumer entrepreneur with in-depth growth marketing, product development, operations and e-commerce experience. His expertise in growing startups into scaleable global brands gives us a competitive and innovative edge in pursuing new opportunities.

LINKEDIN

CO-FOUNDER & CEO
MARIUS RONNOV

A digital leader with extensive experience in consumer product marketing, e-commerce and agile software development, Marius has worked at tech giants such as Google and Shutterstock. His comprehensive knowledge of user behaviour and broad technical skill set are key in developing long-term strategies for growth.

LINKEDIN

CO-FOUNDER & CSO
JEFFREY LEE

With a passion for founding brands, Jeff is a self-made direct-to-consumer entrepreneur with in-depth growth marketing, product development, operations and e-commerce experience. His expertise in growing startups into scaleable global brands gives us a competitive and innovative edge in pursuing new opportunities.

LINKEDIN
OUR BRANDS