In 2018, co-founders Marius Ronnov and Jeffrey Lee discovered that many people were struggling to care for themselves, even with the constant stream of “innovative” products in the market. With expertise in technology and consumer behaviour, Marius and Jeffrey decided to start Cubert, a collection of care brands that would help people achieve health and happiness.
FitTrack was our first brand, changing how 500K people care for themselves and setting the stage to build care brands in other categories. Through this launch we built an established organizational structure with capabilities in product development, brand marketing, performance media and software development.
CO-FOUNDER & CEO
MARIUS RONNOV
A digital leader with extensive experience in consumer product marketing, e-commerce and agile software development, Marius has worked at tech giants such as Google and Shutterstock. His comprehensive knowledge of user behaviour and broad technical skill set are key in developing long-term strategies for growth.
CO-FOUNDER & CSO
JEFFREY LEE
With a passion for founding brands, Jeff is a self-made direct-to-consumer entrepreneur with in-depth growth marketing, product development, operations and e-commerce experience. His expertise in growing startups into scaleable global brands gives us a competitive and innovative edge in pursuing new opportunities.
CO-FOUNDER & CEO
MARIUS RONNOV
A digital leader with extensive experience in consumer product marketing, e-commerce and agile software development, Marius has worked at tech giants such as Google and Shutterstock. His comprehensive knowledge of user behaviour and broad technical skill set are key in developing long-term strategies for growth.
CO-FOUNDER & CSO
JEFFREY LEE
With a passion for founding brands, Jeff is a self-made direct-to-consumer entrepreneur with in-depth growth marketing, product development, operations and e-commerce experience. His expertise in growing startups into scaleable global brands gives us a competitive and innovative edge in pursuing new opportunities.
