Unconventional thinker Jeff Sawyer Lee goes against the norm. He doesn’t focus his time on traditional brand-building campaigns to increase his sales. His secret? Focus on creating an insane product, relentlessly understand your customer then run performance marketing campaigns.

On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of FitTrack. Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years.

Today’s guest is someone who got $250K in credit card debt while trying to build his first business. In this interview, you’ll hear how his stubbornness got him out of that situation and into back-to-back multi-million dollar e-commerce businesses. Today, Jeff Sawyer Lee is the founder of FitTrack, a simple solution to help you gain insight into your health.

From microscopic “smart dust” tracking devices to DNA-tracing tech and advanced facial recognition software, journalist Sharon Weinberger leads a hair-raising tour through the global, unregulated bazaar of privatized mass surveillance. To rein in this growing, multibillion-dollar marketplace that often caters to customers with nefarious intents, Weinberger believes the first step is for governments to classify surveillance tools as dangerous and powerful weapons.

When companies think of diversity and inclusion, they too often focus on meeting metrics instead of building relationships with people of diverse backgrounds, says Starbucks COO Rosalind G. Brewer. In this personable and wide-ranging conversation with TED current affairs curator Whitney Pennington Rodgers, Brewer invites leaders to rethink what it takes to create a truly inclusive workplace — and lays out how to bring real, grassroots change to boardrooms and communities alike.

Standing up to discrimination and hate should be everyone’s business, says community activist Wale Elegbede. In this vital talk, he shares how his community in La Crosse, Wisconsin came together to form an interfaith group in response to Islamophobia and racism — and shows why a mentality of caring for your neighbors can make life better for everyone.

Have you ever seen or experienced something and wished you spoke up? Writer Sakinah Hofler makes the case for writing as a tool to help you process difficult memories and reclaim the power they may hold over you. Pick up a pen or pull up a keyboard and follow along as she walks you through how to unburden your mind and inspire reflection.